SALESFUEL TODAY

Mobile Maps and Market Opportunity

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Consumers are growing accustomed to using online mapping resources and have started to shift their access points for this resource. That’s the latest finding from a comScore report. Here’s a summary of the details on a study regarding consumer access to online maps:

  • Between May 2007 and May 2008 the number of US consumers who accessed maps via a mobile device such as a phone jumped from 4.4% to 7.5%.
  • While at least 85% of these consumers were in a car when accessing these maps, 15% were walking, biking or using public transportation.
  • The number of US consumers who accessed maps via a PC declined from 44.9% to 44.2% between 2007 and 2008.

Share these trends with vendors who develop mapping applications and related software and hardware.

[Source: “Are We There Yet?” comScore release, 7.24.2008]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-owner of several small businesses in the health care services sector.
August 21, 2008 Customer Insights Tags: