If the statistics from a recent study on the sleep problems of Georgia consumers are applied to the rest of US consumers, experts believe that 10% of people have a sleep disorder. In addition, about 1/3 of consumers snore and just over 1/3 of consumers complain of poor sleep. While about 1 in 5 consumers regularly use medication to improve sleep, this practice does not treat the underlying cause of the problem.

For a full analysis of sleep problems and recommended treatments such as continuous positive airway pressure (CPAP), more consumers are visiting sleep disorder centers. The number of accredited centers has increased from 857 in 2004 to 1,475 in 2008. Industry observers expect rapid growth in this industry to continue with sleep provider revenue projected to reach $4.4 billion in 2011.

Share this information with the sleep disorder center in your market and help the clinicians craft a marketing campaign that targets physicians, who often refer patients to clinics, and consumers.

[Source: Undiagnosed Sleep Problems, CDC release 12.10.2008]