Episode 46 of Advertising Smarter focuses on used vehicle shoppers – consumers who are in the market for a used vehicle – and looks at how you can tap into their media interests and habits, buying preferences, as well as their attitudes about advertising. Watch this video briefing here, see it in HD on YouTube, or subscribe to see every new episode upon release on iTunes. http://youtu.be/GQVfb0U–KE This video features research findings from Ad-ology’s Audience Interest+Intent: Likely Used Car/Truck Buyers. For even more insights… Ad-ology PRO Subscribers:

  • Go to ad-ology.com and click LOG IN to enter your credentials.
  • Click on Psychographics > Purchase Intent and select Likely Used Car/Truck Buyers.

AdMall users:

  • Go to admall.com and click LOG IN to enter your credentials.
  • From the AdMall Directory, click on More Audience Profiles.
  • Select the media type you want to sell.
  • Select Purchase Intent for Audience Categories, then Used Car/Truck Shoppers.

All others:

  • Go to ad-ology.com and click Research Store.
  • Enter Likely Used Car/Truck Buyers in the third box (“of this type”) of the Research Store Wizard and click/tap on GO!
  • The cost of this report is $195.