“You don’t earn loyalty in a day; you earn loyalty day by day.” – Jeffrey Gitomer, Author, The Little Red Book of Sales

It’s absolutely true there’s an art to the fast-changing world of sales and even more is required of sales teams to hit performance goals. SalesFuel is releasing fresh data on exactly what business owners like and respond to in salespeople in 2015.

“When we asked small business owners to recount their stories of the best salesperson they ever had, we discovered six points of differentiation that caused these salespeople to stand out from all the rest”, says SalesFuel CEO C. Lee Smith. “This information is more vital than ever for sales managers and the C-suite to know to keep teams hitting revenue goals.”

1,169 small business owners with fewer than 100 employees were asked to recall the very best salesperson who’s ever called on them from any industry. Their responses are revealed in a new white paper titled “The Best Salesperson I Ever Had”, authored by Courtney Huckabay, Audience Engagement Editor at SalesFuel.

“Here are the ways you can become a sales rock star, and all that entails — groupies crushing on your closes, fan clubs clogging up your sales pipelines, money in YOUR bank, backstage passes to your consultative appointments, and more Twitter buzz than you can keep up with,” says Huckabay. “Simply incorporate these strategies that small business owners are raving about, and crank it up to 11!”

Some key highlights of this free white paper include:

  • The significance of selling solutions for businesses, as opposed to a transactional selling approach of a product/commodity.
  • A heavy expectation and need by business owners to have their needs anticipated before each interaction, and how to deliver those elements consistently.
  • Why an understanding of prospective and current client businesses and products is mandatory as part of the overall sales process.
  • Finding the delicate balance that pushes the sales process along to close but doesn’t push clients away and in fact, can actually increase their engagement.

Learn all about the six traits! Use this quick form to download the free white paper now…