car

Auto Dealers to Tap New Revenue Stream by Offering Subscriptions to Carless Consumers

"According to The Geography of Transport Systems by Jean-Paul Rodrigue, more than 90% of households in the United States own at least one vehicle, and the number of cars sold in America reached a record-breaking 17.6 million in 2016, reports Popular Science. But things have started to change. As local transportation continues to evolve more millennials are opting out of buying their own car in favor of newer, more flexible options like ridesharing service. To combat this migration, some manufacturers allow customers to subscribe to a car on a monthly basis for a fee, much the same way they subscribe to Netflix or Spotify."

Targeting the Five Types of Purchase Intent Free Webinar

Free Webinar Recording: Targeting the 5 Types of Purchase Intent

In this informative webinar, SalesFuel CEO C. Lee Smith discusses these 5 types and offers tips to help business' marketing and sales teams find new, effective ways redefine target audiences and better predict their future purchase behavior.

co-op

AE Heals Ailing Medical Product Solutions Company with Fresh Co-op Ad Funds

A local medical product solutions company in West Virginia was partnered with a smaller hospital in its area. Suddenly, a larger local hospital opened its own medical supply store, introducing new competition to the product solution’s company.

gossip

How to Stop Conspiracy Theorist Gossips

What can you do to stop conspiracy theorists from running the gossip mill at your company? Cynthia Wang, a clinical professor of management and organizations at the Kellogg School and a team of researchers, looked into why people start and spread conspiracy theories.

How To Make the Gatekeeper Your Ally

The gatekeeper. That elusive figure who wields so much control over who gets to reach the decision-maker. Anyone can be a gatekeeper, from the secretary answering the phone to the assistant who sets appointments.