B2B Buyers are Checking Out Blogs, Podcasts

B2B buyers spend a lot of time checking out content online before they connect with a provider. This trend means you have to help your clients look their best online.


Can You Close a Sale in Five Questions?

Questions breed sales. Using questions to find facts is critical to creating an atmosphere in which a sale can be made. Sales solutions are easy once you identify the prospect's problems.


Millennials are Increasingly Open to Buying Beer in New Retail Environments

"The market hears about fragmentation quite a bit, but its effects can’t be underestimated—even in categories that have historically boasted clearly defined paths-to-purchase. Today, information is everywhere, choice is rampant, and even the most traditional consumer journeys are shifting."

Manage Smarter 21 – Doug Ulman: Tips for Managing Volunteers

Doug Ulman is the President & Chief Executive Officer of Pelotonia, which began in 2008 as a bike ride in Columbus, Ohio to raise funds for innovative cancer research at the Ohio State University Comprehensive Cancer Center. In just 9 years, the nonprofit has raised $157 million with 100% of donations going to cancer research. In this episode, we discuss the unique challenges/opportunities in managing volunteers, the obligation of empowerment and addressing failure with volunteers and contributors.


Are Your Clients Selling Themselves Short on Local Digital?

We recently celebrated National Small Business Week in the U.S.  Your clients have plenty to cheer about because the economy's booming. But, they may be looking over their shoulders at the tech giants.