podcast

Westwood One Study: Podcast Ads Shine in Driving Call-to-Action Metrics

If your clients haven’t explored the topic of podcast advertising, they’re in the minority. At least 70% of marketers have considered, or have already shifted money into, podcast advertising.

sales

3 Traits You Need to be Successful in Sales

According to Michael Tracy, one of today’s top sales professionals and speakers, being yourself is the ultimate sales tool. There are, however, three parts of yourself that you need to emphasize, and they all begin with the letter “C.”

food

60% of Digital Food Orders are Placed Via Mobile App

"Restaurant digital orders have grown at an average annual rate of 23% since 2013 and will triple in volume by the end of 2020, and the majority of digital orders, 6 out of 10, are by mobile apps, reports The NPD Group. A restaurant’s app or website represents 70% of digital orders and the remaining orders are through third-party apps or other types of apps or websites, according to the findings of NPD’s recently released Delivering Digital Convenience report."

Manage Smarter 57: How to Eat Your Competitors Lunch

Anthony Iannarino is an international speaker, bestselling author, sales leader, and entrepreneur. He is the author of “Eat Their Lunch - Winning Customers Away From Your Competition," "The Lost Art of Closing" and "The Only Sales Guide You'll Ever Need." He blogs frequently on thesalesblog.com and hosts his own podcast called In the Arena. In this episode, we discuss: Managing so you can win new business away from competitors; The 4 Levels of Value Creation; and how discovery with team members can help them find new routes to closing sales.

professional-services

High-Growth Professional Services Firms Spend More on Marketing

Professional services firms - think attorneys, accountants - or engineers, may look like they’re in an enviable position, economically. The truth is, these professionals face as much competition as any other business type.