stereotype

IPSOS: Over 60% of Consumers Want Less Gender Stereotyping in Advertising

The practice of using impossibly thin models to show off the latest styles is not ringing true with most consumers who see ads. And, in this increasingly multicultural world, marketers who fail to reflect population changes could find themselves falling out of favor with shoppers.

buy

What Prospects Need to Know to Buy Right Now

There’s a reason behind why that hesitant buyer isn’t signing your contract. They just aren’t telling you what it is. And, chances are, they’re not going to tell you without a bit of prompting.

device

Privacy is a Concern for 50% of Consumers Considering Internet of Things Devices

Metova, a world-leading provider of mobile, connected car, connected home and IoT Solutions, announced the results of a survey revealing the sentiment of over 1000 consumers on IoT and connected home technologies. Notably, less than 20% of people surveyed feel like they have a good understanding of what the Internet of Things is, however, nearly 70% of consumers already own at least one IoT device. In addition, 84% of people would like the ability to monitor their utility usage in real-time with connected devices, and would choose a utility provider over a competitor based on that ability if given a choice.

Manage Smarter 42: Social Media is the New Cold Call

Lea Woodford is the Chief Executive Officer and founder of SmartFem.com and SmartFem TV. SmartFem was created as a result of her many years as a publicist, columnist as well as a radio and television personality. In this episode, we discuss: how to provide value via cold call outreach on social media - which is vital in recruiting new talent, how smart technology is the pathway to further warm leads and the benefits of using Facebook Groups.

landing

Here’s Why Your Clients’ Landing Page Needs A Refresh

Have you talked to your clients about their website landing page? For many businesses, that page serves as an introduction.