FUTURE FOCUSED
CONSUMER RESEARCH

SalesFuel provides the largest database of U.S. consumer purchase intent – profiling future shoppers of hundreds of product types+services.

This exclusive dataset identifies seven types of customers who actively plan to make a purchase or out-of-pocket payment in the next 12 months – often long before they start an Internet search:

PURCHASE INTENT
  • 1. PLANNED PURCHASERS

    Consumers who actively plan to make a purchase or out-of-pocket payment in the next 12 months – includes home, medical, automotive, vacation, fashion, technology and leisure purchases

  • 2. BUSINESS PURCHASERS

    Exclusive insights on planned purchases by decision makers of U.S. businesses with 100 employees or less from our proprietary Selling to SMBs study.

  • 3. HIGH-FREQUENCY PURCHASERS

    Consumers who purchase the same type of product multiple times during a typical week, like ordering breakfast from a fast food restaurant 3 times or more

  • 4. POTENTIAL SWITCHERS

    Consumers who are unhappy with a current service provider – like cable TV, wireless or health insurance – and may already be looking for alternatives

  • 5. ASPIRATIONAL PURCHASERS

    Consumers who want to achieve or attain a personal goal in the next 12 months, like getting engaged, losing weight, going back to college or being more proactive in planning for retirement

  • 6. FUTURE EVENT ATTENDEES

    Consumers who plan to attend any of 30+ kinds of events in the next 12 months, like an auto show, health fair or ethnic festival

  • 7. PLANNED SELLERS

    Consumers who intend to sell/trade items like houses, cars and boats, as well as consumer goods to consignment or second hand outlets

SalesFuel’s Purchase Intent data is available through the SalesFuel APIAdMall for MediaAdMall for Agencies and our application integration partners.