Effective February 10, 2009, manufacturers, importers and retailers must not sell children’s products that contain more than 600 parts per million of lead. The reach of the new Consumer Product Safety Improvement Act extends to items such as toys, jewelry, and cribs. The new law also requires toys to not only meet safety standards, but to display specific language describing which age groups comprise the intended audience for the toy.

Review this new legislation with your toy manufacturer and retail clients and ask whether they have thought about package redesign, especially new labels. This kind of discussion could open new opportunities for your agency.

[source: U.S. Consumer Product Safety Commission release, 1.8.09]