“Retail health fairs — both mega events, or smaller, periodic local events hosted annually by thousands of retailers across the country — represent one of the simplest mechanisms for massive, individualized public awareness around such key health issues as flu prevention, early diabetes detection and/or prevention, and more,” Alex Hurd thinks.

“These events represent an access point for health services for millions of Americans who currently don’t engage with the system, whether it is for lack of insurance, lack of time or simply lack of knowledge on where to start,” Alex Hurd wrote in DrugStoreNews.

Think about clients you have who could host retail health fairs. You suggest it as a way to engage new customers and serve the community. They promote it with you. And you inform them how to best reach the Health Fair/Expo Attendee audience, based on stats from AudienceSCAN.

“Knowledge is the first step in one’s journey to self-improvement; after all, you can’t take action unless you know there is an issue.”

“Hosting these types of events makes a lot of sense for grocers and retail pharmacies,” Hurd said. “Not only can you engage consumers where they already are, but, more importantly, you can present them with a set of solutions around healthier food, activities and supplements.”

And healthier living is important to Health Fair/Expo Attendees, according to AudienceSCAN. 70% of them want to buy things that help them feel “healthy” in the next 12 months.

“Using the health fair as a starting point, we’re crafting solutions to assist members in taking simple actions to deepen their knowledge around a specific health issue and to take clear, simple steps. Payers have shown extreme interest in collaborations where we engage with members in a positive, simple and meaningful way is an area with which most struggle.”

Convincing your advertisers to sponsor and host a health fair can prove beneficial to you both. They’ll be impressed with your idea and knowledge of health trends, and they could turn into an annual account for you! Make sure they know that 25% of Health Fair/Expo Attendees took action based upon sponsorship of an event.

“I am convinced that expanding these types of community-based health access programs can play a key role in creating a more sustainable health delivery system for our country,” Hurd wrote.

Try enticing consumers to attend the event with a daily deal. AudienceSCAN research shows that Health Fair/Expo Attendees are 55% more likely than average consumers to take action after seeing a daily deal!

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.