Hansen Lighting, an industry leader and pioneer in lighting products for homes, community, business buildings and schools, recently completed research that proves the advantages of healthy lighting. The company’s recent experiment with children ages 4–5 years resulted in improved scores in attention span, resilience, group engagement, and cooperation.

With input and guidance from the BYU statistics department, Hansen Lighting conducted 38 trials with 19 children to ensure statistically valid results.

The children cycled through two rooms, one with an existing and standard lighting system and the other with new lighting designed to optimize focus and creativity. The experiment randomized which lighting the children would experience first. Each child was asked to stack a pile of blocks as high as possible. Stunningly, ideal lighting produced a 32% increase in attention span for 3 out of 4 children. The researchers videotaped and assessed results to measure key markers for learning and engagement in the following areas:

• Attention Span: the actual time spent on task
• Resilience: the number of times children started over after a failure
• Resourcefulness: the ability to use tools placed three feet away (a stepstool)
• Group Engagement: the ability to work together
• Group Cooperation: the ability to share ideas and work together

Resilience improved by approximately 83%, with 5 out of 6 children improving their scores in the healthy lighting room, a 2X improvement compared to the ‘standard lighting’ room scores.

In addition to the individual cycles, four additional trials involved groups of five children working together to stack the blocks. In this test, the children improved their resilience score by 125% in healthy lighting, along with a 33% improvement in group engagement.

These results demonstrate yet again the power of healthy lighting to impact children's ability to learn and concentrate, as measured in a set of 2018 studies from Denmark that also showed a positive influence on concentration in the presence of healthy light.

According to AudienceSCAN, 49.1% of Lighting/​Fan (Interior) Buyers have children who live at home, with 14.9% being the parents of children ages five and younger. They're 145% more likely than other adults to pay for tutoring services this year and 38.4% want to make purchases that help them feel more productive. Little do they know that better lighting can fulfill those desires. Within the last month, 60.7% of these shoppers used a search engine to research products and services they were considering, but only 23.4% went past the first page of search results. Google is the favorite search engine of 91.4% of this audience.

Healthy light is paramount not only to schooling but in homes, community and government buildings as well, according to Hansen Lighting, who proclaims a mission to “illuminate the path to happier living through healthy lighting.” The company is expanding rapidly: In 2018 the firm achieved record 3‑year growth of 129%, according to the Inc. 5000 2018 list.

Lighting retailers can promote the cognitive benefits of their products to Lighing/​Fan (Interior) Shoppers through both digital and traditional ads. These consumers are 49% more likely than other shoppers to take action after seeing outdoor ads and 46% more likely to click on text link ads on websites, according to AudienceSCAN. Additionally, last year, these consumers were driven to action by TV commercials (73%), email ads (60.2%), both print and digital newspaper ads (58.8%) and ads on daily deals websites (57.3%).

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.