Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell SMARTER! Award — where we honor excellence in media SALES.

Comcast Spotlight Account Executive Lisa Stutzman has two CREDIT unions in her account pipeline she wanted to grow. Each institution has three locations in the Jackson, Mississippi market. One SPECIFICALLY wanted to position branches as better alternatives to TRADITIONAL banking. This credit union let Stutzman know they wanted to promote their services as more COST-​EFFICIENT than other local banks.

As we mentioned, Stutzman has TWO credit unions in the Jackson area and she says the category RESEARCH in AdMall helped her earn FIFTY percent of EACH of their TV advertising budgets –  in a VERY competitive market. She loves using AdMall for sales calls to gain BACKGROUND information by category – so that’s EXACTLY what she did before meeting with her credit union accounts. Stutzman also regularly pulls LEAD lists by category from AdMall.

Armed with her EXPERT knowledge on the industry, Stutzman sold her credit union clients zoned cable spots and online ads  – all targeted to those in the market for a LOAN. Her accounts are HAPPY with the campaigns.

“One shared that their credit union has grown deposits by twenty-​four percent” Stutzman said.

Congratulations to Lisa, along with the OTHER quarterly Sell Smarter! Award recipients:

• Ana Jiminez of Comcast Spotlight
• Arnold Bernardino of KETK
• Lisa Breaux of the Daily Iberian
• Marc Elmore of ViaMedia
• Jeannie Evans of SuddenLink Media/​Altice Media SOLUTIONS