Show Your Stuff
Trade shows can be an excellent way to get your agency’s name out to potential clients and build your brand. But, some agencies may be deterred from attending due to the fact that their services aren’t something that are easily “displayed.” Unlike a tactile product, creative, media buying, and brand consulting services aren’t easy to “show” at a trade show. Marketing expert Ruth Stevens says that the key to finding success at these shows relies on an agency’s ability to find events that attract the right type of attendees. In an article with RainToday.com, she says “If only 15% of all attendees fit your profile, and they’re sprinkled throughout at a very low rate, you probably shouldn’t be marketing there.” However, a little footwork can lead you to the right trade shows. A simple and effective way of discovering popular shows is asking current clients where they go. For more tips, including how to get the most from these shows while on a limited budget, click here.