During the busiest shopping period of the year, Small Business Saturday reminds and encourages shoppers to support their local small businesses during the holiday season and beyond. SMBs recognize how important it is to reach these shoppers and now is the time to start planning a strategy.

AudienceSCAN‰’s annual ‰Small Business Saturday Shoppers 2015‰ white paper clearly shows small and medium-sized businesses that planning for, and participating in, this national event can yield lucrative results. The paper contains fresh data from an annual survey of more than 14,000 consumers, revealing cutting-edge information in the hearts and minds of those most likely to be this year‰’s best customers.