SALESFUEL TODAY

Small Business Saturday Shoppers 2017: Helping Small Businesses Compete with Big-Box and Online Giants

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SalesFuel’s most recent AudienceSCAN survey found 23.7% of U.S. adults shopped at a locally owned business on Small Business Saturday. And although this percentage has been flat for the last two years, it’s still a big drop from 2014 – when 28.7% of Americans said they shopped small. Are small businesses doing enough to promote this holiday-shopping day? Could communities come together in bigger ways to cross-promote local business and present a united front? We at SalesFuel think the small business community is missing opportunities.

Learn more about how local businesses can take full advantage of this special shopping day.

 

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Beth Frederick
Beth is the Vice President of Marketing at SalesFuel. She has over 20 years of experience client-side, agency-side and for one of the largest media companies in North America.