Tag: ad tech

B2B Marketers Need Digital Advertising Guidance in 2019

B2B marketers may have been slow to catch onto the digital advertising trend. But, that doesn’t mean they intend to stay behind the pack this year.

Agencies to Reposition Services to Stave Off Ad-Tech Competitors

Traditional media companies have been struggling to reinvent themselves and adapt their revenue streams since the dawn of the digital age. Now, advertising agencies are finding themselves in a battle to maintain clients. The pressure is coming from ad tech companies that are seeking out direct relationships with ad agency clients and this challenge is forcing agencies to change strategies.