Tag: AdMall

AE Heals Ailing Medical Product Solutions Company with Fresh Co-op Ad Funds

A local medical product solutions company in West Virginia was partnered with a smaller hospital in its area. Suddenly, a larger local hospital opened its own medical supply store, introducing new competition to the product solution’s company.

Sales Rep Uses AdMall to Help Struggling Furniture Store to Rebrand

Change can be a good thing, but too much change all at once can spell ruin for a business. This was the situation Cota Walls found herself facing when she began courting a local furniture store. The regional digital sales specialist for BH Media Group saw the telltale signs of a company in trouble. Namely, a complete overhaul, including an ownership change, along with operating under a new banner. In fact, since it first opened, the company had undergone three name changes and two physical store locations.

Account Exec Helps Turn Around Business using Targeted Advertising

A small-town car dealership in Indiana was already in trouble when it changed ownership this past spring. The previous owners had left the company in shambles, having lost credibility with customers and having built a negative reputation in the community.

The State of TV Media Sales

AdMall’s 8th State of TV Media Sales survey reveals that revenue is expected to grow despite challenges.
The state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up in 2017 (vs. 2016), and most sales teams met or exceeded their sales goal in 2017 (only 44% came up short). As the media landscape becomes increasingly fractured and segmented, television media executives, TV sales managers and sales reps across the nation are facing similar obstacles. The free downloadable white paper is chock-full of fascinating data and information for the TV media sales industry.

AdMall Minute Leads to Timely Sales Pitch

Timing is everything. Sarah May, a marketing strategist for Smart.Market, recently experienced this firsthand. Earlier this year, while reading an “AdMall Minute” email, May took note of a consumer trend story about working with limousine companies during prom season.

Don’t Let Digital Ads Fall Victim to this Fatal Error

If digital content takes a long time to load, 47% of Americans will give up trying to view it entirely. What steps are you taking to ensure that doesn’t happen to your clients’ ads?

SalesFuel® Launches New AdMall® Digital Audit 2.0

SalesFuel is proud to announce the unveiling of its AdMall PRO’s brand new Digital Audit 2.0, helping sales professionals sell more digital advertising and digital marketing services. With an eye on the future, SalesFuel’s development team collected user feedback to enhance and upgrade the features of AdMall PRO’s Digital Audit. The Digital Audit is a

Co-op Dollars Land the Deal for Texas MSO

Account Executive Jeannie Evans called on a small local feed store in her Longview, Texas territory for Suddenlink. The business operator told her he had no money for marketing. Having sold media for more than four years, she was not going to let that objection stand in her way.

SalesFuel Expands Partnership with Digital First Media, Providing AdMall® PRO Product

SalesFuel®’s data and research tools now fuel sales at all major newspaper companies in the U.S. SalesFuel is pleased to announce their expanded relationship with Digital First Media, who has secured a corporate subscription to SalesFuel’s AdMall PRO product. AdMall is the sales intelligence leader for local media & digital marketing used by more than

University of Virginia Wins AdMall “Best Use of Marketing Research” Award at National Student Ad Competition (NSAC)

Creating a fully integrated, “real world” marketing and advertising plan for one of the world’s best-known tea and soda companies paid off big for the University of Virginia. They are the winners of the National Student Advertising Competition (NSAC), also earning the AdMall “Best Use of Marketing Research Award” during this year’s American Advertising Federation (AAF) national conference, held this week in Anaheim, California.

SalesFuel’s Growing Client Roster Leads to Expansion, New Client Services Team

Leading sales, marketing and management strategists firm SalesFuel continues its expansion and growth into 2016. With the addition of three new employees to service its ever-growing roster of clients, SalesFuel is also proud to announce the promotion of a current employee to Vice President.

Sales Development Services Expands, Rebrands to Become SalesFuel

Entering into its 27th year, Westerville, Ohio-based Sales Development Services is proud to announce a new bold name, SalesFuel. The firm provides more than 1,500 sales teams nationwide with “The Power to Sell Smarter” through its unique portfolio of sales tools, training and intelligence.

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