“The U.S. automotive aftermarket industry grew its retail sales by 2.5% in 2018, according to The NPD Group. In addition to favorable weather early in the year, this increase was fueled by the fundamentals of the industry being strong: More vehicles are on the road, the average age of vehicles is trending older, and the majority of consumers are unconcerned about higher gasoline prices.”
The auto specialty equipment market continues to thrive. But not all auto enthusiasts respond to the same types of marketing messages. Manufacturers and retailers who want to make an impact in this market should check out the targeting advice from the 2012 SEMA Market Segmentation Report.