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From videos to music to apps, digital was at the forefront of consumers’ (and marketers’) minds in 2015. Nielsen looked at some of the top trends for 2015 in digital, including the top U.S. smartphone apps and operating systems.
Consumer app revenue is projected to grow from more than $30 billion now to $75 billion in three years. Games accounted for approximately 3/4ths of global app revenue in 2014, Digi-Capital reports, and Android surpassed iOS revenue for the first time. Mobile ad spend could top $85 billion by 2018.