Edward Tenner is a distinguished scholar of the Smithsonian ‘s Lemelson Center for the Study of Invention and Innovation. In this episode, we discuss: how becoming more efficient can have unintended consequences; Campbell’s Law: how measuring new efficiencies may make your staff change behavior to meet new incentives; how Big Data affects you and your business and can cause “Competitor Neglect;” and the pitfalls of False Positives.