Tag: automotive digital ads

Auto Dealers Need Digital Co-op Dollars

A study reveals $14 billion in brand co-op marketing funds are left on the table each year. Netsertive released, ‰ÛÏThe Changing Face of Co-Op Marketing Programs,‰Û report. The report explores how digital marketing trends are altering the co-op landscape and the persistent barriers to adoption that brands and local businesses face.

Auto Industry to Spend $7.3B on Digital Ads

Programmatic price competition grows for auto marketers. The auto industry, ever competitive when it comes to traditional advertising, has brought that competition to programmatic buying.