Tag: automotive

Auto Dealers to Park Spots in Front of YouTube Users

Many car dealers use Facebook as a way to target, reach and promote deals to car shoppers. But are they missing out on a key opportunity by focusing mostly on Facebook? According to a recent poll by national car lease website, Swapalease.com, most car shoppers actually turn to YouTube when researching their next vehicle.

Automotive Marketing Messaging White Paper: 2016-17 Shopper Profile

New SalesFuel survey of car buyer purchase intent shows deals and incentives are rarely buying triggers. SalesFuel’s free white paper also shows dealer reputation can make or break the sale.

Hey GasBuddy Users! Gas Prices Remain Low, Driving Big Vehicle Sales

Despite creeping up as refinery maintenance reduced availability in some parts of the country, gasoline prices remain low by recent standards, which has helped feed a boom in sales of trucks and utility vehicles. Even after the slight increase at the pumps, drivers continue to benefit from substantial discounts as they pay the lowest price for fuel since 2006, according to AAA.

Car Buyers Want ‘Amazon-Like Experience’

Andy MacLeay, director of digital marketing for Cox Automotive software unit Dealer.com, says that, “from the consumer side, it’s about old-school trust, which used to be pretty much an oxymoron when it came to the dealership experience.”

In-Car Technology Influences Luxury Auto Purchases

These days, consumers are looking for more than comfort and a great ride in their new autos. More vehicle shoppers are weighing the pros and cons of in-car technology. Many prospects are intrigued by new features that help to prevent accidents but they’re also worried about how complicated it is to use these features.

37% of Buyers Want Text Messages from Auto Dealers

The Morpace study finds that 46% of vehicle buyers want to hear from the dealership after they make a purchase. Last year, only 42% of buyers said the same thing. Buyers like hearing about recall notices, service updates, and general maintenance information. Analysts recommend that auto dealers solicit permission to stay in touch with prospective and recent buyers before they start texting them. Using this additional channel as a marketing tool can strengthen customer loyalty as long as it’s done with a light touch.

Quality, Versatility Top Factors for Pickup Truck Buyers

Consumers base their new vehicle selection on a number of factors. According to the 2014 NADA New Car Shopper Preference Survey, consumers apply different sets of criteria to different vehicles. This is especially true for those in the market to buy a new SUV or pickup truck.

New Car Buyers Notice Dealer Charitable Giving

Auto dealers continue to increase their level of giving to charitable causes, according to new survey data from the National Automobile Dealers Association (NADA) and Ally Financial.

Auto Owners Overlooking Brake Fluid Maintenance

Changes in maintenance schedules due to advanced vehicle and fluid technology have changed vehicle service needs. Most motorists manage oil-change services appropriately but miss other critical maintenance items, according to a survey of AAA’s nationwide network of Approved Auto Repair shops.

New Vehicle Sales to Reach 17 Million SAAR Units in 2014

New-vehicle sales are expected to increase 9.1 percent year-over-year to a total of 1.24 million units, resulting in an estimated 16.4 million seasonally adjusted annual rate (SAAR), according to Kelley Blue Book. Based on the robust sales pace during the past few months, Kelley Blue Book is adjusting its sales outlook for 2014 from 16.3 million to 16.4 million.

Auto Buyers Need More Education on Connected-Car Features

42% of car owners (those with a 2009 model or later, who are also in the market for a new vehicle), have heard of Connected Cars but don’t really know what they do. Additionally, with cyber crimes and data breaches dominating the news, two-thirds (65%) of car owners say they fear owning a Connected Car could compromise their privacy. These are findings from the recently released 2014 Harris Poll AutoTECHCASTSM study, an annual study of consumer awareness and adoption of advanced and emerging automotive technologies.

Moms Consider Themselves Decision-Makers on Auto Purchases

Nearly three of four (73%) moms consider themselves to be the “sole decision-maker” in the vehicle shopping process, according to a new study by Cars.com. As a growing number of consumers turn to online resources for information and transparency when making major purchases, women with children have emerged as a highly engaged group of shoppers. The study found that 71% of moms agree that shopping online for a new or used vehicle makes the process much easier, but more than half (68%) still prefer to conduct negotiations in person.

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