Tag: automotive

Mechanics to Promote Tire Services for the Spring

“Winter is tough on tires: Road conditions can be brutal, and temperature swings can often mean your tires have become badly deflated, says Consumer Reports. As spring emerges, potholes often blossom and create their own risks to your tires. That makes this a great time to spend a few minutes checking your tires and making pressure corrections as needed.”

59.7% of Gen Xers Have Auto Loans at the Highest Balances

LendingTree, the nation’s leading online loan marketplace, today released its study on auto debt by generation that found those between the ages of 39 and 54 shoulder the biggest load among its users, with nearly 60% of Gen Xers having an auto loan.

Are You Getting Your Share of Automotive Ad Money?

There’s no question that the automotive vertical fuels plenty of advertising spending in our economy. This year, according to BIA Advisory Services, the entire automotive vertical will spend at least $15.1 billion on local market advertising.

Auto Aftermarket Parts Sellers to Promote Top-Selling Wipers, Washer Flue and Lighting

“The U.S. automotive aftermarket industry grew its retail sales by 2.5% in 2018, according to The NPD Group. In addition to favorable weather early in the year, this increase was fueled by the fundamentals of the industry being strong: More vehicles are on the road, the average age of vehicles is trending older, and the majority of consumers are unconcerned about higher gasoline prices.”

Auto Insurance Companies to Promote Discounts in the Face of Rising Rates

The Zebra, the nation’s leading car insurance search engine, released its 2019 State of Auto Insurance Report, which reveals that car insurance rates have risen for four out of five American drivers (83%) over the past year. In fact, rates across the U.S. are higher than they’ve ever been: Up 23% since 2011 with an average annual cost of $1,470.

Here’s Who’s Buying Motorcycles Today

We know that more motorcycle owners these days are women, and now we know increasing percentages of all owners are married and college graduates, and they’re generally older, according to the 2018 Motorcycle Industry Council Owner Survey.

Auto Maintenance Centers Can Promote Pre-Travel Check-Ups for the Busy Summer Season

Before you hit the road this summer, make sure your vehicle is road trip ready so you can have any problems fixed before you go. A pre-trip vehicle checkup will help avoid the inconvenience, potential safety hazards and unplanned expense of breaking down miles away from home, says the non-profit Car Care Council.

Manage Smarter 18 – Cory Mosley: Being Credible, Likable and Bankable

Cory Mosley has been an entrepreneur since the age of 14 with business interests in the salon, laundry, business consulting, automotive, and confectionary sectors. As an established business strategist, Cory counts corporations like Audi, Volvo, BBDO, and COX Enterprises amongst his client portfolio. In episode 18, we discuss the importance of credibility and likability for managers and how to connect with colleagues in 2018.

Bricks-and-Mortar Stores Should Be Marketing Their Mobile Apps

“Any all-digital business can benefit from adding an app to the marketing mix,” Nabeena Mali writes for AppInstitute. “But bricks-and-sticks businesses can enjoy equal – even greater – gains. With tech ever-advancing and developers getting ever more creative, this list barely scratches the surface.”

Manage Smarter 07 – Shane Murphy: The Team-led Team Concept

Shane Murphy is a workforce optimization expert and an evangelist of an organizational strategy he calls “Team-led Team.” Most recently, Shane used this concept to elevate an auto parts software team’s performance to unprecedented levels. In episode 07, we discuss this merits of this concept, concerns some skeptics may have and how managers can get out of the weeds by loosening their grip. Shane is an ardent Liverpool supporter, so we also draw parallels between team management in the “beautiful game” and business.

Cable Ad Cord Cutter Plugs Back in with Record Sales Month

An automotive dealer in College Station, Texas had not done business with Suddenlink Media/Altice USA in years. Chris Carter was determined to change that. After conversations about the three brands he sells, she uncovered the dealer’s reluctance. He was not confident Suddenlink could deliver his message to the right consumer.

Auto Dealers to Park Spots in Front of YouTube Users

Many car dealers use Facebook as a way to target, reach and promote deals to car shoppers. But are they missing out on a key opportunity by focusing mostly on Facebook? According to a recent poll by national car lease website, Swapalease.com, most car shoppers actually turn to YouTube when researching their next vehicle.

1 2 3 10