Tag: B2B

Tech Marketers to Seek Purchase Intent Strategy in 2019

If your clients are selling IT, they have to understand what these buyers are looking for. This year’s B2B Barometer from Spiceworks reveals what IT sellers can expect and how they should promote their offerings.

55% of Decision Makers Use Thought-Leadership Content to Vet Businesses

Are you still having trouble convincing your B2B clients that they need to develop thought-leadership content? They may be hesitating because they don’t understand the kind of impact this content can have on their bottom line. Here is some data to help you change their minds.

SalesFuel and its CEO Named By Selling Power as “2019 Top 15 Sales Enablement Vendors” and “Leading Sales Consultant”

SalesFuel is proud to announce its naming to two of Selling Power Magazine’s major #sales lists. SalesFuel CEO C. LeeSmith is named to Selling Power’s inaugural, annual list of “Leading SalesConsultants”.  SalesFuel as acompany is also named as one of Selling Power’s “2019 Top Sales Enablement Vendors”,joining 14 other top companies. Selling Power says the

Audrey Strong November 29, 2018 Newsroom Tags:

56% of B2B Operators to Increase Marketing Spend in 2019

B2B marketers are gearing up for a busy 2019. Specifically, 66% of these businesses understand the importance of having a formal marketing plan.

Over 50% of B2B Buyers Want to Do Business With a Strong Brand

The sale comes down to trust. Most importantly, the right kind of marketing can develop a buyer’s sense of trust and get a sales rep through the door for that all-important first meeting.

Two Tips to Help You Top Your B2B Sales Quota

Are you among the 47% of sales reps who are struggling to make this year’s numbers? You might be able to close the gap by understanding what your B2B buyers really want.

B2B Buyers are Checking Out Blogs, Podcasts

B2B buyers spend a lot of time checking out content online before they connect with a provider. This trend means you have to help your clients look their best online.

LCD, UHD, Video Walls Are Future of Business Signage

“Screens are going to get even wider than they are now, yet slimmer than ever before,” Debbie Wilson-dewitt writes. “The advance word is that technology for reflective displays —full color e-paper displays that are flexible and less than a micrometer thick that reflect light rather than emitting it, like real paper — has made some serious breakthroughs.”

Close to Half of All B2B Product Researchers Are Digital Natives

Digital natives who grew up with the internet and smartphones have transformed the way B2B buyers research purchases, qualify vendors and make purchases — changing the rules of the game for marketers and product managers, Harvard Business Review reports.

Bricks-and-Mortar Stores Should Be Marketing Their Mobile Apps

“Any all-digital business can benefit from adding an app to the marketing mix,” Nabeena Mali writes for AppInstitute. “But bricks-and-sticks businesses can enjoy equal – even greater – gains. With tech ever-advancing and developers getting ever more creative, this list barely scratches the surface.”

CMO Study: 12% of Marketing Budgets Spent on Media

If you’ve noticed that your clients suddenly seem obsessed about delivering excellent service, you’re seeing evidence of a new trend. This year’s ad campaigns will reflect more promises about excellent service.

B2B Customers Increasingly Expecting Agile, Scalable, B2C-like Experience

DHL Express released a white paper with Cranfield School of Management investigating the current trends and significant potential of the international e-commerce landscape for business-to-business companies. The paper provides a practical guide to specific digital features and strategies used by businesses that are developing a cross-border e-commerce offering and presents a framework for companies to better understand and benchmark their own level of e-commerce development.

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