Shane Barker Consulting rounded up some lead-generation trends shaping up in the B2B space for CMO.com. Generating valuable leads is often the biggest challenge business owners and their sales staffs face. The following developments can lead to new strategies.
Apptentive, mobile customer experience software, released its Mobile Customer Engagement Benchmark Report, which serves as a way for companies to understand how their apps’ engagement stacks up against the entire mobile ecosystem. The report also presents an in-depth look at how the mobile landscape is shifting toward open dialog between consumers and companies; demonstrated by the 650% increase in the adoption of two-way, in-app messaging.
Video continues to benefit a wide variety of different business functions, according to Wyzowl’s The State of Video Marketing 2018. Its most common benefit is increasing user understanding, but increased dwell time, sales, traffic, and reduced support queries are all attributed to video by sizeable chunks of marketers.
Did you know over 61% of B2B operators have no formal marketing plans? If your clients are hesitating to develop formal marketing plans, share the details of Sagefrog Marketing Group’s latest Marketing Mix report with them.
B2B operators have been busy refining their content marketing strategy this year. As they see the improved ROI from their focused effort on content, the vast majority of B2B companies will expand their use of the format in 2018. Here’s a preview of what to expect, based on the B2B Content Marketing 2018 report from the Content Marketing Institute and its partners.
“A succinct explainer video should deliver a straightforward message that describes what you do, without getting bogged down in details.”
In your sales calls, where does talk of price generally pop up? If you discuss it intermittently, you should consider adjusting your strategy.
The quality of your customer service has never been more important than it is right now.
A recent SalesForce survey that found 80% of business buyers expect companies to react and respond to them in real time. Does your current sales process allow for this? What is is the buyer’s journey like with your company?
Want to be sure your B2B clients hang around long after they sign a contract with you? Check out these customer service tips offered by Joel Harrison.
Before you decide the order of importance of the items on your to-do list, remember that 51% of damaged B-to-B accounts are a result of a lack of account support.
The key to maintaining your clients: prove that you’re still as invested in them as you were during the first sale.