How you approach and interact with your clients plays just as big of a part in making a sale as what you are actually trying to sell does. Are you making this count?
When it comes to customer service, B2C companies have learned something B2B companies tend to ignore. So if you work at a B2B company and struggle to keep your customers happy, it’s time to start putting this tool to use.
It’s a new year and the marketing department is hard at work developing new strategies and campaigns to increase revenue. Even with the economy on the mend, this is no easy task. B2B enterprises, in particular, face some unique challenges which Giselle Abramovich has outlined for CMO and are worth a look.
What one thing should B2B marketers be doing to prepare for a successful 2014? Finding the Ideal Customer Prospect, the title of B2B Online’s new report, tells the whole story. B2B operators are scrambling to stay current with all of the new tools that have been added to their marketing arsenal, but they still need to hunt for the best prospects. In some companies, prospecting is all about sales and building relationships, but increasingly, marketing departments are getting involved in helping their sales teams identify the most valuable prospects.
B2B professionals are under increasing pressure to optimize profits with fewer resources. When they venture in the marketplace to acquire new products and services, sellers must be ready for them. These prospects have limited time to spend on the research and decision-making process. The results of Pardot’s State of Demand Generation report suggest that one way to make a quick connection with a prospect is to offer up content designed for the exact stage in their buying process.