Tag: B2C

CMO Study: 12% of Marketing Budgets Spent on Media

If you’ve noticed that your clients suddenly seem obsessed about delivering excellent service, you’re seeing evidence of a new trend. This year’s ad campaigns will reflect more promises about excellent service.

49% of B2C Operators Outsource Content Creation

How does content marketing work for B2C businesses? The Content Marketing Institute has just updated its 2018 report for B2C operators and findings reveal that only approximately 1/3 of these establishments believe they have content marketing under control.