Tag: Baby Boomer

46% of Americans Think Travel Agents Add Value to Trips

The vast majority of Americans (75%) would consider working with a travel agent to plan their vacations, while some 27 million travelers plan to do so just within the next year, according to new research from AAA Travel. The outlook remains positive for years to come, with younger travelers embracing the expertise of travel agents. In fact, millennials are just as likely as baby boomers to say they are planning to use a travel agent for a trip in the next 12 months.

Women Make up 14% of Motorcyclists in the U.S.

“‘We are not surprised that female motorcycle ownership is at an all-time high, what with the work we’ve done to expand women’s presence in motorcycling,’ reports Motoress. A survey (2015) done by the American Motorcycle Industry Council (MIC); Motorcycle Owner Survey found that women account for 14% of all U.S. motorcycle owners. This is up from the 8% reported in 1998. It’s really no surprise, that’s nearly two decades ago.”

Women Are 10% More Likely Than Men To Talk About Death Preparation

MedCure, a leading non-transplant tissue bank accredited by the American Association of Tissue Banks, announced findings of the MedCure Mortality Survey. More than 1,600 respondents answered questions ranging from views on mortality and the afterlife to what they want to have happen to their bodies after death, revealing that millennials and baby boomers are twice as likely as Gen X to donate their body to science, and women are more likely than men to be afraid of the afterlife.

13% of Gen Xers Exceed Their Travel Budget

With its tenth annual Vacation Confidence Index, Allianz Global Assistance finds 10% of Americans admit to going over budget while on vacation last year, and those who did, on average, overspent by 27% ($534).

Sharing Economy Services To Increase Business by Targeting Young Mobile Travel Planners

While Americans are growing more familiar with sharing economy services, the intention to use these services is declining in favor of more traditional services. According to the fourth annual Allianz Travel Insurance Sharing Economy Index released by Allianz Global Assistance, 53% of Americans declared they are either “not very likely” or “not at all likely” to use sharing economy services during their 2018 summer travels.

Aging America: 60+year-olds Aren’t Considered Old by 70% of Americans

For the second year in a row, Parker conducted a national survey to gauge changing perceptions around aging in America. The results reveal that Americans have an overall positive outlook on aging.

65% of Millennial Loyalty Program Members Want Digital Rewards

New research finds that millennials belong to more loyalty programs than older respondents and appear to be driving consumer preference for prepaid and gift card rewards in loyalty programs.

Home Improvement Accident-Related ER Visits are 23% More Likely to Affect Millennials than Boomers

Millennials are more likely than baby boomers to land in the ER from a DIY home improvement project gone awry, and that overzealousness may be because they are eager to show off their latest project on social media, according to a new survey by SoFi.

What the 60% of Employees Who Value Comfortable Workspaces are Looking For

About half (47%) of part- or full-time employees value a community atmosphere in the place where they work, according to a new survey by Clutch, a B2B research, ratings and reviews company. The number increases to 55% for millennial workers aged 18-34.

Over 70% of Home and Auto Owners Don’t Have a Plan to Handle Surprise Maintenance Costs

Budgeting for monthly expenses like groceries and utility bills is a no-brainer, but according to a new study conducted by Liberty Mutual Insurance, Americans aren’t budgeting for essential home or car maintenance. The research found that the majority (80%) of homeowners and (74%) of auto owners don’t have a plan or budget in place and tend to procrastinate or deal with home and car maintenance issues as they arise. In fact, almost half of Americans (48%) have less than $1,000 saved for home maintenance issues or repairs and one in three have no money saved. When it comes to auto maintenance, the majority of Americans (60%) are saving less than $500 and more than one-fourth aren’t setting aside any money at all.

Targeting Today’s 5 Types of Luxury Shoppers

Twenty-seven percent of consumers believe luxury products and services are more accessible. This perceived accessibility gives advertisers a broader audience to reach out to.

Marketing to Seniors Requires Vocabulary Update

The last thing marketers want to do is insult the audience they are selling to. Yet, too many ad campaigns are turning off older consumers and possibly driving them away from purchasing certain products and services. The new study from SeniorMarketing.com explains that marketers need to speak a new language when they’re making a pitch to consumers who are over age 50.

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