Tag: Bauer

Are You Forcing Collaboration or Fostering Innovation?

The trouble with most old-school companies is that knowledge is shared on a need-to-know basis only. That strategy might necessary if you’re working on a defense contract that requires team members to undergo security clearances and wear badges denoting their top-secret status. For the rest of us, sharing knowledge should be part of the culture established by managers.

Earn Prospect Trust with Good Storytelling

Typically, reps make their product or service the hero of a story, saving the day for the prospect and his or her business. But, what if you switched it up? Emily Bauer suggests casting the prospect as your story’s hero.