Tag: BIA

BIA: 60% of Home and Trade Services Businesses to Stay Steady on 2019 Advertising

Your local plumbers, electricians and HVAC contractors tell researchers that they’re happy with the state of business this year. The booming economy means that 60% of these businesses will not be spending more on advertising in 2019.

Are You Getting Your Share of Automotive Ad Money?

There’s no question that the automotive vertical fuels plenty of advertising spending in our economy. This year, according to BIA Advisory Services, the entire automotive vertical will spend at least $15.1 billion on local market advertising.

BIA: Local Marketers to Hold Steady on 2019 Ad Budgets

The results of BIA Advisory Services’ U.S. SAM™ Survey of Advertising and Marketing indicate that marketers will continue to invest in advertising formats that generate the best results. For many, those formats are digital and mobile.

Are Your Clients Spending Enough on Search Advertising?

The latest Survey of Advertising and Marketing from BIA Advisory Services reveals that 37% of retail small and medium-sized businesses earn half of their revenue from their online efforts.

BIA: 60% of Franchisees to Boost 2019 Ad Spending

Franchisees use up 16 media formats to connect with target audiences in local markets. This spending represents great opportunity for you.

Medium-Sized Businesses Are Big Spenders in Local Ad Markets

Are you leaving money on the table by neglecting larger businesses that advertise in the local market? Maybe so, according to new research from BIA Advisory Services.

Are You Helping Your Clients Make the Most of Their Video Advertising?

Local TV revenues stand to rise by about 5.8% this year, according to BIA Advisory Services. The growth is being fueled by the Winter Olympics and by the upcoming fall elections.