Tag: BIA

Medium-Sized Businesses Are Big Spenders in Local Ad Markets

Are you leaving money on the table by neglecting larger businesses that advertise in the local market? Maybe so, according to new research from BIA Advisory Services.

Are You Helping Your Clients Make the Most of Their Video Advertising?

Local TV revenues stand to rise by about 5.8% this year, according to BIA Advisory Services. The growth is being fueled by the Winter Olympics and by the upcoming fall elections.