Some of your small and medium-sized business clients fall into the Plus Spender category identified by BIA/Kelsey. These SMBs believe in the power of advertising and will shell out plenty of dough to attract consumer attention.
BIA/Kelsey’s Media Ad View Plus® Forecast Will Provide Nationwide and Local Spending Data for 94 Business Categories Sales Development Services, Inc. (SDS), parent company of AdMall, announced its newest partnership with BIA/Kelsey. As a provider of local market research for AdMall, BIA/Kelsey will provide select data from its Media Ad View Plus® forecast that details
Last week, I discussed BIA/Kelsey’s new annual Local Media Forecast in the context of the outlook for radio stations. The firm’s report projects a strong outlook for the local media market every year between now and 2017. Not surprisingly, BIA/Kelsey’s analysts point out that digital formats will be the growth stars of the local ad market over the next several years.