SalesFuel’s Small Business Saturday free white paper offers new insights to help businesses prepare for Nov. 26 Small Business Saturday this year is November 26 and in advance of it, SalesFuel is releasing its free white paper “Small Business Saturday Shoppers 2016: Helping Small Businesses Compete with Big-Box and Online Giants.” In it, SalesFuel uses
Tag: Black Friday
Retailers are in for a very digital holiday season, according to an NRF survey. ItÛªs the most wonderful time of the year for millions of Americans, and this year, holiday shoppers have already added their family members to the Û÷nice list.ÛªÛ
With more and more retailers offering holiday deals earlier in the season, the excitement about Black Friday is no longer confined to a single day. Now it’s more like a month-long event. As a result, one in five shoppers headed to stores on Thanksgiving Day to capitalize on Black Friday deals, according to ThinkWithGoogle.
Online shopping is expected to see a spike over the Thanksgiving holiday weekend as mobile users will look for the best deals. Sixty-two percent of survey respondents say it will take a discount of 30% or more to persuade them to make a purchase, compared to 52% in 2012. In addition, 42% of consumers plan to spend at least half of their holiday shopping online, while 50% said they will shop at online-only retailers.
According to a preliminary Black Friday shopping survey, up to 147 million people plan to shop Black Friday weekend (Friday, Saturday and Sunday). Half (49.5%) will keep up with advertising circulars throughout the holiday season and three in 10 (30.5%) say they will use television advertisements to stay up-to-date with upcoming sales and events, while 26.8% will follow retailers’ websites, and 31.4% will track emails from retailers in order to get the latest holiday announcements.