Tag: blog

67% of Consumers Value High-Quality Content Marketing

Even when consumers can tell they are looking at content marketing, most (67%) still value it. Especially when it is transparent and of high quality.

SEO: Giving Video Ads a Voice Before Viewers Even Press Play

Give your client’s video ads the boost they need to get ahead of the competition’s ads with this often overlooked ad strategy.

Women Want Marketers to Understand Them; Marketers’ Blog Outreach Efforts Must Be a Good Fit

Many marketers now comfortable with social media and the power of online product reviews have also started to lose their timidity about approaching bloggers. In fact, consumer-spend-insightssome women bloggers report marketers may be becoming overeager. Ketchum, conducting a survey of registrants for July’s annual BlogHer conference found that nearly one-half of respondents were contacted by PR professionals weekly. A further 30% got such messages on a daily basis.