Even when consumers can tell they are looking at content marketing, most (67%) still value it. Especially when it is transparent and of high quality.
Many marketers now comfortable with social media and the power of online product reviews have also started to lose their timidity about approaching bloggers. In fact, consumer-spend-insightssome women bloggers report marketers may be becoming overeager. Ketchum, conducting a survey of registrants for July’s annual BlogHer conference found that nearly one-half of respondents were contacted by PR professionals weekly. A further 30% got such messages on a daily basis.