Over half of businesses, 53%, use content marketing and nearly the same number update their content daily.
Content marketing is a huge part of every marketer’s toolkit. In particular, blog posts can add credibility to an organization. If you’re selling digital marketing services, check out the latest recommendations about how to optimize blog content for your clients.
Blogs began life as a way for individuals to report news, put forth opinions and generally engage in self-promotion. Before long, marketers began to see the value in using a blog, sometimes as a form of two-way communication and sometimes as an extension of the static website. Blogging has become so widespread that eMarketer reports up to 34% of U.S. businesses are now using blogs for marketing purposes.