A second national study by Planet Fitness found that, not only is the dad bod type on the rise, with 25.1 million adult men in America (21%) self-identifying as having a dad bod in 2018 versus 21.5 million adult men in America (18%) in 2017, but both men and women agree that it’s the ultimate badge of fatherhood and comes with a plethora of benefits, from increased confidence, happiness with physical appearance and even greater marital bliss.