“According to a recent online survey conducted by Ipsos on behalf of Canon, adults are most likely to say that if printed materials no longer existed it would make them feel sad (47%). Only 5%, in comparison, say that they would feel happy and very few (1%) would feel relieved. One in five would feel unsure (22%) if print medium no longer existed, while at least one in ten would feel indifferent (14%). Fewer say that the extinction of the print medium would make them feel anxious (6%) or overwhelmed (4%).”
Contrary to popular opinion, young people continue to read books. The findings of a recently released TeenReads.com study indicate that about 1 in 3 teens purchased between 3 and 5 new books in the past 6 months. Another 20% of these young readers bought only 1 or 2 book in the same time period while 20% buys at a much higher rate – 6-10 books. How can book publishers reach this market and establish loyalty and buying patterns to create lifelong customers?