There’s no question that the automotive vertical fuels plenty of advertising spending in our economy. This year, according to BIA Advisory Services, the entire automotive vertical will spend at least $15.1 billion on local market advertising.
Tag: Borrell Associates
After a year during which traditional media struggled to show an increase, the local ad market looks brighter for 2018. Borrell Associates is basing its prediction of a 7.6% increase in next year’s local ad market on research it conducted this summer. Here’s what you need to know.