Tag: broadcast

Which Media Format Captures the Biggest Share of SMB Ad Budgets?

On average, local small- and medium-sized businesses spend thousands more on broadcast and cable TV advertisements than on online ads every year.

State Of TV Media Sales: TV Station Revenues Growing, But Daily Hurdles Still Persist

New Free White Paper from SalesFuel® Exposes Latest Opportunities and Challenges in Television. The 8th “State of TV Media Sales” white paper from AdMall® finds that the state of the industry is good year over year, but there is a lot of room for improvement. 68% of managers say their sales team’s results were up

Marketers Shifting from Broadcast to Cable TV

Kantar Media has just released its measured ad spending numbers for the first quarter of 2013. It’s worth looking at the numbers to see if they reveal any patterns that hint at advertising activity for the rest of the year. So far, overall spending in the formats measured by Kantar Media has remained steady compared to last year but Spanish language media is recording big gains, as is cable TV, national spot radio, and out of home.

Marketers to Rethink TV Ad Buying Plans

Back in the day, network TV was the king of the ad market. But, the numbers started to shift in 2011 when cable TV surged ahead of broadcast TV. Industry analysts believe that ad buyers may pull back on network TV again this year, especially during the upfront season.