Doug Fletcher is the co-author of a new book titled, How Clients Buy: A Practical Guide to Business Development. Doug will be sharing with us today insights into winning client business based upon his 25 years of practical experience, and the research he has conducted over the past 4 years. In this episode, we discuss:
Tag: Business Development
While some advertisers are putting the brakes on spending, this may be a good time for your agency to look towards bulking up other streams of revenue.
When speaking to an audience, presenters should view all attendees as potential clients. Whether at a conference, luncheon, or trade show, speakers can gain quality leads from any speaking engagement, but many presenters miss the opportunity.
Lately, it seems like everywhere you turn there’s bad news: Rising gas prices, failing banks, low consumer spending, etc. What’s an agency to do when it seems like the economy is in upheaval?
Golf, aside from being a popular sport, can also be a valuable teacher. Many lessons can be taken from the game: Sportsmanship, honesty, and yes, even business-development skills.
Letting a quality lead slip through your fingers can be maddening.