Media Consultant Jed Glaze faced a big hurdle with a former client of Cox Media who had not used cable in eight years! The event promoter didn’t believe that cable advertising worked for promoting events and shows.
Tag: cable TV
Candidates and political action committees are buying ad space to inform consumers and sway the vote. While online media formats may see the biggest increases in political ad spending, cable TV operators can expect to see their revenues increase from this activity.
Digital media may be getting all the buzz lately, but traditional formats, like cable TV have plenty to brag about. The 2013 Holiday Cable Advertising Study just released by Viamedia, and conducted by Harris Interactive, has found that cable TV advertising influences consumers in a big way, especially during the holiday season.
Kantar Media has just released its measured ad spending numbers for the first quarter of 2013. It’s worth looking at the numbers to see if they reveal any patterns that hint at advertising activity for the rest of the year. So far, overall spending in the formats measured by Kantar Media has remained steady compared to last year but Spanish language media is recording big gains, as is cable TV, national spot radio, and out of home.
Marketers have traditionally allocated their ad budgets based on the audience reach and price. For many years, cable operators delivered a growing and often targeted audience at a good price. But the latest data on cable TV viewership may have some marketers raising their eyebrows.
Interactive TV (ITV) advertising is on the horizon for some media companies and marketers. But an early venture in this advertising format seems to be floundering. And analysts are now wondering how big this market will be and when it will take off.
Online advertising cannot be all things to all marketers. Evidence to support that argument can be found in the latest release from Beta Research which finds that media buyers will be increasing their cable TV ad buys in 2011. In studying this topic, analysts found that programming quality, client services and desirable programming environments play a role when marketers determine where to place their buys.
Some research studies have indicated that as more content becomes available online and offline, consumers engage with more entertainment. But that may not always be the case. A new study by The Diffusion Group indicates a negative correlation between the introduction of new tech toys and services and consumer willingness to pay for TV.