Tag: car buyers

59.7% of Gen Xers Have Auto Loans at the Highest Balances

LendingTree, the nation’s leading online loan marketplace, today released its study on auto debt by generation that found those between the ages of 39 and 54 shoulder the biggest load among its users, with nearly 60% of Gen Xers having an auto loan.

New Car/Truck Shoppers Seek Alternative to Rising Financing Costs

The 21.3% of consumers who plan to freshen up their driveway with a new car this year may experience sticker shock if they’re heading to the dealership for the first time in a few years, according to the car-shopping experts at Edmunds. Thanks to a combination of rising interest rates, longer loan terms and higher average transaction prices, Edmunds experts say, on average, a buyer could pay $6,500 more to purchase a new vehicle than they did five years ago.

New SalesFuel® Survey of Car Buyer Purchase Intent Shows Deals & Incentives are Rarely Buying Triggers

Free white paper also shows dealer reputation can make or break the sale SalesFuel® announces new auto purchase intent data for 2016-2017 from its 7th annual AudienceSCAN study of nearly 16,000 online consumers 18+ in the United States. The new study reveals 19.3% of adults online  plan on purchasing a new car or truck in

Automotive Marketing Messaging White Paper: 2016-17 Shopper Profile

New SalesFuel survey of car buyer purchase intent shows deals and incentives are rarely buying triggers. SalesFuel’s free white paper also shows dealer reputation can make or break the sale.

4% Still Want That Rag Top

The global convertible car market has peaked, according to new analysis by IHS Automotive. Based on its latest forecast and analysis, IHS reports the outlook for the global convertible car market will not return to record levels of 831,000 convertible sales experienced in 2004 during the next decade despite a raft of new model launches.

Young Car Buyers See Vehicle as Reflection of Their Identity

Young consumers not only enjoy driving, but they also see their vehicle as a reflection of their identity. Among young vehicle drivers who purchase a new vehicle, 33% say they “completely agree” that they like their vehicle to stand out from the crowd. Additionally, 27% of young drivers say they “completely agree” they want to equip their vehicle with options and features to personalize it.