Tag: car care

As Temperatures Rise, Auto Repair Shops can Heat up A/C Check Advertising

Imagine being stuck in traffic on a 90-degree day when your vehicle’s air conditioning system malfunctions. With summer heating up, the non-profit Car Care Council recommends that motorists be car care aware and have their A/C system checked to make sure it is working properly.

Drivers Score 76 out of 100 on Routine Maintenance

The new National Car Maintenance Index finds drivers score 76 out of 100 on performing routine car maintenance, showing the nation‰Ûªs drivers maintain their cars well, but there is room for improvement in the year ahead. Best performers are: Those who report having a vehicle service contract

Consumers Like to Strike a Deal When Purchasing Motor Oil

More motor oil buyers than ever before reported making their purchase at a special discount price, according to The NPD Group. NPD’s research also reveals motor oil category discounts seemed to be an effective purchase behavior driver. Eighty-one percent who bought motor oil on deal said they specifically went to the store for that motor oil purchase. In addition, those shoppers were more likely to say they would have made no purchase if their preferred brand were not available (15% compared to 11%). These shoppers were five times as likely to say they chose the brand purchased based on an advertisement. Deal shoppers are also likely to be higher volume purchasers – 78% who bought on deal reported buying five quarts or more, compared to only 53% who paid regular price.