The precarious future of the planet affects everyone, and we often hear about the immediate human impact of natural disasters stemming from climate change. But what happens when an entire generation grows up listening to and watching negative news about the environment? How does it affect the health of their psyche?
Charitable donations rose in 2013, the first growth seen since the 2008 recession. But of course, measurements like this typically track monetary giving – just one of the ways Americans, and people the world over, can contribute to causes they believe in. Broadening the scope to all types of giving, a recent Harris Poll finds that nine out of ten Americans (91%) have made some sort of contribution within the past two to three years, with money only the second most common type of giving (66%), after used clothing (73%).
U.S. citizens and residents have long been lauded for their generous nature. But, the recent recession forced many people to reduce the amount of support they could lend to their favorite causes. Even as the country recovers from recession, fewer consumers are involved in supporting charities and experts say this situation presents an opportunity for marketers.