Cell phones are necessary tools by which many Americans get information these days, with an increasing number of people looking for phones which offer access to email, the internet, picture-taking and even calendars. New research from the National Retail Federation shows an increasing number of people want to be “tuned in” more than ever before. With e-commerce now expanding to m-commerce, many people want the luxury of being able to shop or browse company’s websites from their phone. The survey found 41.5% of adults want a cell phone with internet access, compared to just under one-third (32.6%) who said so in July 2008. More than half (51.4%) of adults 18-34 years old say they want to be able to surf the web on their phone, compared to the 41.0% who said so in July 2008.
Tag: cell phones
According to the September 2008 Ad-ology Media Influence on Consumer Choice survey, 60.5 percent of U.S. consumers who recently purchased a mobile or wireless phone said online product reviews and user comments had some or significant influence on their purchase decision. Nearly 30 percent also rated information from blogs with the same level of influence.