Here’s some great news for retailers this holiday season: a quarter of adult consumers have every intention of spending more on gifts than they did last year.
Shoppers may be writing longer “nice” lists for gifts and gatherings this holiday season, according to Deloitte’s 33rd annual “Holiday Survey” of consumer spending intentions and trends.
Fast and free shipping return as holiday shopper favorites, according to Deloitte’s 33rd annual “Holiday Survey” of consumer spending intentions and trends.
Year-end holiday emails are all about content. Of course they need to be well-timed and look good, but the deciding factor will ultimately be who offers the most enticing deal.
Despite annual outcries about a supposed war on Christmas, itÛªs still AmericansÛª top pick (by a wide margin) when naming their favorite holiday from any point in the calendar year (with 46% naming it as their favorite).
Half of Americans (50%) say they will be purchasing toys as gifts this holiday season, likely making kids very happy. This is slightly down from the 52% of U.S. adults who said they were purchasing toys last year. Not surprisingly, being a parent to someone under 18 impacts purchase intent considerably – four in five
Most marketers attribute the traditional holiday season with about 35% of annual revenue. Then there are other retailers like Wine.com, recently highlighted in an Internet Retailer article, which count on the holidays to generate up to 80% of revenue. The importance of this season means that many businesses spend a good part of the calendar year getting ready for what they hope will be a busy time. And 2010 will be different for marketers with an online presence because of several new trends.
Retailers are looking for ways to boost revenue after last year’s disappointing holiday shopping season. This year parents again will look for bargains and toy manufacturers are responding with lower prices. The Toy Insider’s recently released “Hot 20” list of toys all retail for under $100; half of the toys retail for $30 or less. Toys based on movie and television properties will be popular this holiday, as will toys that connect to virtual worlds on the Internet.
In spite of the new trend of holiday in July shopping deals, early holiday sales are doing little to get Americans into the spirit of spending on gifts this year. Only about half of American adults (54%) plan to spend $300 or more on holiday gifts, a striking 10% decrease from what Americans last year said they typically spend, according to a survey commissioned by ING DIRECT.