How are your clients’ paid search campaigns working out? If you think the results could be better, you may be surprised to learn that the consumer’s age plays a role in whether they click on a paid search ad.
With so many large businesses in the PPC market, can a small business expect a return on a big investment in search? A new Clutch survey shows how digital marketing services can help SMBs succeed at search.
Clutch recently surveyed 1,030 consumers to find out what they like about ads. Here’s what they learned.
Consumers have a love-hate relationship with advertising. They don’t always appreciate having their content interrupted by an ad. But, good ad campaigns, released in a variety of formats, catch consumers’ attention and sway their purchases.