Tag: CMO

B2B Marketers Need Digital Advertising Guidance in 2019

B2B marketers may have been slow to catch onto the digital advertising trend. But, that doesn’t mean they intend to stay behind the pack this year.

Are Your Clients Spending Enough on Search Advertising?

The latest Survey of Advertising and Marketing from BIA Advisory Services reveals that 37% of retail small and medium-sized businesses earn half of their revenue from their online efforts.

Online Advertising Purchasers: CMOs Focus on Customer Journeys

57% of CMOs expect marketing budgets to increase during the next 2-3 years. Chief marketing officers and top marketing executives are shifting budgets toward customer retention and advocacy, according to research from The CMO Club. Conducted in collaboration with IBM, the study also shows that CMOs are increasing their budgets and allocating a greater portion of these investments across the entire customer journey rather than individual channels.

B2C Enterprises Lead in 2014 Marketing Budget Growth

The February 2014 CMO study from Dr. Christine Moorman at Duke’s Fuqua School of Business has just been released. This bi-annual report tracks marketing attitudes held by business leaders across the U.S. The good news is that the optimism rating for the overall economy for the next 6 months is at 66.1, higher than it has been at any point since February 2009. As a result, CMOs are boosting their marketing budgets to support new products and services they’re rolling out this year.

B2B CMOs Become More Strategic, Seek to Change Agency Role

With so many changes taking place in the kinds of media available and in how potential customers use this media, CMOs are finding that their organizational roles are expanding. This development is especially true in B2B companies. Forrester Research says these CMOS “must evolve or move on.”

Despite Technology Focus, CMOs Still Aim to Engage Customers

CMOs are constantly analyzing the best way to prioritize their responsibilities. For most, customer engagement tops the list. The new Korn/Ferry Marketing Pulse Survey suggests that CMOs will expand their use of predictive analytics this year but also contained some surprises about which marketing channels will be most popular.

CMO Outlook Dims but Resource Shift to Social Media Continues

The business outlook for many marketers has dimmed since the start of this year. The regularly published CMO survey shows a significant drop in optimism about the economy. This survey also shows that B2B operators have the most pessimistic outlook going forward.

Kathy Crosett September 4, 2012 Media Usage Tags: , ,

CMOs seek to improve performance

Last month I highlighted an Aberdeen Research report that pointed out a sobering statistic about people who fill the role of CMO. The average length of tenure is just under 2 years. Writing for IT BusinessEdge, Rob Enderle echoes this concern. He suggests that many CMOs are not well-matched to the specific position or corporate structure they have taken on.

CMO Outlook: Not All “Bad News” is BAD News for Agencies

At first glance, one of the CMO Council’s Marketing Outlook questions appears to deliver “Bad News” for a lot of hard working Ad Agencies. “What agency changes do you plan to make in 2009?”

CMO Survey: Budgets Holding Up; Performance, Efficiency & Insight are Key Mandates

Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, reports the Chief Marketing Officer (CMO) Council in its annual Marketing Outlook study. Despite a restrained economy, however, marketers see budgets holding up fairly well with dollars being stringently controlled and directed against growing and retaining market share.

CMO Expections Not Always Met

A new study reveals that only 23% of chief marketers feel that their advertising agency exceeds their expectations for customer service, while 22% say their agencies need improvement when it comes to innovation.

February 4, 2009 Newsroom Tags: , ,

CMOs Under Pressure

A recent survey revealed just how much pressure chief marketing officers are facing.

January 9, 2009 Newsroom Tags: , ,