Tag: co-op

Digital Specialist Revs Up Competitive Edge for Powersports Retailer

A local powersports dealer in Hickory, North Carolina suddenly found themselves in a crisis. A big chain powersports dealer had set up shop only a mile away. And the store was in a more visible location. This new competition, combined with the cooler and wetter weather this past spring, resulted in a decrease in the local business’s numbers.

AE Heals Ailing Medical Product Solutions Company with Fresh Co-op Ad Funds

A local medical product solutions company in West Virginia was partnered with a smaller hospital in its area. Suddenly, a larger local hospital opened its own medical supply store, introducing new competition to the product solution’s company.

Video! AE Travels The World of Co-op to Connect with Bike Shop

This month’s Sell Smarter! Award Video features Matt Centner of Comcast Spotlight.

How to Help Clients Access More Co-op and MDF Funds

BrandMuscle’s 2018 State of Local Marketing report explains what small businesses need in terms of marketing support from their brand partners. Here’s how you can help clients get what they need.

Maine Manager Helps Shop ‘Pop’ with Print Ad

With direct competition in a nearby town, this gun store’s manager and marketing team needed to let the Falmouth community know about its brand-new range and training center. The Forecaster’s Cyndy Bell had all the ammunition she needed from AdMall to reach out to her account. The Advertising Accounts Manager knew from her research that the business had just changed its website and needed to increase the SEO of that new site.

Co-op Dollars Harvest Fruitful ROI for Equipment Dealer

Bradley Toy’s Town Money Saver franchise serves the rural community of Central Kentucky. He knows his client base well and continuously looks for ways his agricultural advertisers can maximize their campaign dollars. It also helps that he has 27+ years of media sales experience under his belt.

‘Get Out and Ride’ Event Gets the Deal Closed for AE

Matt Centner’s account had been around the block – since 1975, to be exact – and historically did not invest much in local advertising. The Comcast Spotlight Pueblo account executive was all too familiar with the up-hill road battle this bike dealer waged in the Colorado community each day to keep its seat at the top.

Co-op Dollars Land the Deal for Texas MSO

Account Executive Jeannie Evans called on a small local feed store in her Longview, Texas territory for Suddenlink. The business operator told her he had no money for marketing. Having sold media for more than four years, she was not going to let that objection stand in her way.

Auto Dealers Need Digital Co-op Dollars

A study reveals $14 billion in brand co-op marketing funds are left on the table each year. Netsertive released, ‰ÛÏThe Changing Face of Co-Op Marketing Programs,‰Û report. The report explores how digital marketing trends are altering the co-op landscape and the persistent barriers to adoption that brands and local businesses face.

Best of 2012: CPG Trade Promotion, Co-op Ads Shifting to Digital in 2012

Consumer goods companies continue to pour money into trade promotion to boost sales. The typical company spends between 11% and 30% on the effort. These budgets are divided between trade marketing and consumer marketing. In 2012, the latest research suggests that consumer goods companies will increase their digital consumer promotions significantly. Many of these promotions

CPG Trade Promotion, Co-op Ads Shifting to Digital in 2012

Consumer goods companies continue to pour money into trade promotion to boost sales. The typical company spends between 11% and 30% on the effort. These budgets are divided between trade marketing and consumer marketing. In 2012, the latest research suggests that consumer goods companies will increase their digital consumer promotions significantly. Many of these promotions

SMBs May be Getting Squeezed out of Search Co-op Funding

Last month, I highlighted WebVisible’s study on 2nd quarter paid search trends by small and medium sized businesses (SMBs). The report showed a 159% increase in spending over 2009. And back in March, the Search Engine Marketing Professional Organization (SEMPO) reported that the paid search market will reach $16.6 billion by the end of this year.