Years ago, Dell made a name for itself by using a tagline that went along the lines of something like “Dude, you’re getting a Dell.” The company went on to become number 3 in the world of personal computer sales. But rapidly changing technology and increased competition have pressured Dell. To reposition itself, the company has started a new marketing campaign this fall. It will spend ‘hundreds of millions’ of dollars to familiarize consumers with its product line and its new tagline “You can tell it’s Dell.”
Desktop sales in February increased 30% in units and 33% in dollars year-over-year, according to new data from The NPD Group. In fact, February marks the third time in the last four months that desktop revenue grew faster than notebooks, and the fifth consecutive month of desktop revenue and unit increases. Average selling prices climbed almost 3% versus February 2009 to $670 and were far above the notebook/netbook ASP of $602. “Desktops have been the surprise consumer technology growth category of 2010,” said Stephen Baker, vice president of industry analysis, NPD. “Desktop growth has come from both PCs and Macs.
Consumers are eager for innovation when it comes to packaged goods, household and personal products, per a new study from Ipsos Marketing, Consumer Goods.