My secret to writing is not complex: I write like I talk.
In a recent blog post for People First Productivity Solutions, Deb Calvert encourages reps to “obliterate” industry stereotypes. “You aren’t bound by sales stereotypes,” she points out. “You can choose different behaviors.”
Don’t you hate when a server looks like they’re paying attention, but then they deliver the completely wrong order? It’s the same in sales. What are you delivering?
When selling, should you appeal to a buyer’s emotion or intellect? If you think intellect is the answer, read on to find out why you may be wrong.