James Rores, founder and CEO of Floriss Group, says that 97% of salespeople are not viewed as trustworthy by prospective clients. Instead, they’re seen as self-centered, pushy, and manipulative. Why does this happen?
Tag: consumer distrust
If a record number of consumers have no trust in traditional media to report the truth, should marketers be worried? According to Gallup poll figures, well over half, 57%, of American consumers don’t believe what they hear on the news. The newly released number is a record high. Marketers must wonder if consumer distrust will yield an audience that pays less attention to mass media and the ads that appear in these formats.