SalesFuel’s most recent AudienceSCAN survey found 23.7% of U.S. adults shopped at a locally owned business on Small Business Saturday. And although this percentage has been flat for the last two years, it’s still a big drop from 2014 – when 28.7% of Americans said they shopped small. Are small businesses doing enough to promote this holiday-shopping day? Could communities come together in bigger ways to cross-promote local business and present a united front? We at SalesFuel think the small business community is missing opportunities.
Learn more about how local businesses can take full advantage of this special shopping day.
Consumers are increasingly comfortable redeeming digital coupons they access online as well as printing coupons from the web, according to a recent report by coupon technology company Inmar. Some 329 billion coupons for Consumer Packaged Goods (CPGs) – including both traditional, paper coupons and digital, paperless coupons – were distributed in the U.S. in 2013.
More than 10 million Hispanics are eligible to gain health insurance coverage under the Affordable Care Act, representing unparalleled opportunity for businesses aiming to succeed in the emerging health economy focused on delivering consumer-centered care, according to a new report. Respecting the cultural and consumer preferences that differentiate Hispanic consumers will be critical for companies looking to build trust and market share among the Hispanic population.
As consumers continue to demand more from retailers, the grocery industry should adapt and provide targeted shopping experiences tailored to specific consumer needs and changing demographics, according to a new report from PwC. While online channels may not become a common way to buy groceries in the near future, technology will still play a major role in the evolving grocery experience.
Customer satisfaction is highest among home improvement retailers that provide a knowledgeable and readily available staff to address customer needs, according to a new study from J.D. Power & Associates. While location is a primary driver for customers to select a home improvement retail store, it’s an outstanding experience that keeps them coming back to the store.
U.S. online sales for women’s accessories grew 7%, to 7.1 billion, in the 12 months ending March 2014, according to The NPD Group. While website purchases represented only 19% of the total $37.4 billion women’s accessories market, the performance of online sales was a bright spot for the industry, which remained flat during the same period. Three out of the seven accessories categories experienced double-digit dollar sales gains online during the period.
According a new survey from the National Retail Federation (NRF), the average person will spend $113.80 on neckties, tools, electronics and other special gifts for dad this year. Father’s Day shoppers will look for gifts at a variety of locations, including discount stores (28.1%), online (28.4%) and specialty stores (24.2%); 16.6% say they plan to support their communities and shop at a local or small business to find gift items for dad.
Sales made through mobile phones and tablets are just beginning to have an impact on e-commerce, however, those transactions are expected to reach $293 billion by 2018, or approximately 54% of all online sales. Tablets are expected to drive $219 billion of those purchases, and smartphones $74 billion. And by the end of this year, combined tablet and mobile sales are expected to total $114 billion, powered by media products, clothing and consumer electronics.
Nearly three of four (73%) moms consider themselves to be the “sole decision-maker” in the vehicle shopping process, according to a new study by Cars.com. As a growing number of consumers turn to online resources for information and transparency when making major purchases, women with children have emerged as a highly engaged group of shoppers. The study found that 71% of moms agree that shopping online for a new or used vehicle makes the process much easier, but more than half (68%) still prefer to conduct negotiations in person.
Coffee innovation continues to help a very mature market grow new usage occasions and higher price points. Restaurant operators target savvy coffee drinkers with seasonal flavors like mint and pumpkin, as well as a growing stream of limited-time coffee and coffee drink selections. Retail coffee manufacturers are also embracing variety, and are seeking to deliver a more unique beverage to the customer that can help justify a higher price point.
Seven in 10 shoppers (71%) say they’re spending less on food, beverage and household goods by choosing store brands, but don’t feel like they’re sacrificing much. In fact, only 31% of brands are considered a “must have” — one that shoppers would buy whether on sale or not, according to a new study by Deloitte. Nearly 9 in 10 (88%) respondents say they have found several store brands that are just as good as national brands.
The U.S. population is changing with Boomers aging, Generation Z and Millennials entering new life stages, and Hispanics making up a growing share of the younger generations, and these shifts will have a major impact on the country’s eating behaviors over the next five years. Generation Z and Millennials are driving changes with their approach to food choice and preparation; these generational groups want more involvement in preparing their food and meals, particularly at breakfast.