They want what they want WHEN they want it, HOW they want it and NOW. That’s what the results of SalesFuel’s exclusive AudienceSCAN® research are finding among U.S. consumers across an increasing number of sectors. Now in its 9th year, AudienceSCAN is SalesFuel’s proprietary annual study of online shoppers, digital audiences and decision makers across
As new digital devices are becoming ‘must-haves’, consumers are showing interest in alternate video platforms. Should traditional TV broadcasters be worried? Nielsen analysts say that, overall, most consumers are not cutting the cord to traditional TV, yet.
Should marketers target relaxed shoppers to increase sales? Can marketers employ specific relaxation techniques to improve the shopping outcome? A Columbia University professor and several cohorts studied these questions and their findings could prove useful to marketers.